The more content AI creates, the more interesting humans become.
The internet doesn't need more content. It needs more evidence that there's an actual person behind it.
I know this because it took my own face, my own account, and hundreds of Reels before they started blowing up one after another.
You don't need to become more interesting for the internet.
As painfully cliché as it sounds, you need to become more yourself.
Which is probably the easiest advice to give and one of the hardest things to actually do.
From my own experience, figuring out what "being yourself online" actually looks like takes about a year of posting constantly and roughly 500 Reels sacrificed to the algorithmic landfill.
Unless, of course, you have an extra $20K every month for a production team.
Then you can probably figure it out in 50.
I've marketed almost everything.
Six years in marketing took me from fashion and creators to fintech — and, somehow, to four months of selling faucets.
At one point I was matching faucet finishes to Timothée Chalamet's outfits.
So yes, I've had a lot of practice finding something worth talking about when the obvious answer was absolutely nothing.
Doing that for other people turned out to be much easier than doing it for myself.
